The Pros of Using a Pro When Selling Your HomeSearchHound

EMAIL ME: eshaikun@gmail.com
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The time has come to sell your home. You’ve asked around, done some research, and have found there are two camps: those who use a Real Estate Agent, and those who don’t. There are success stories from both sides, but in this article, you’ll find out why the benefits of using a Realtor® far outweigh the cost!

The Objective

The best-case scenario when selling your home is the quickest, most hassle-free process, while ending with a sale for the highest price to the best possible buyer. A Realtor® helps accomplish all of these characteristics…

1. Navigational Guide

Realtors® know how to navigate the process. A Realtor® is the manager of your home buying process. The process begins with a discussion between you and your Realtor®. This is not only so your Realtor® will know your goals, become aware of your concerns, needs, and priorities, but also as a bonding experience. A Realtor® is there from the beginning to end, navigating each step of the way with you. Selling real estate can be a tricky business, full of regulations and involved steps. Your Realtor® works for you, staying on top of the latest regulations and helping you meet them.

2. The Listing

Realtors® know how to professionally list the property. In the age of Web 2.0, it’s not enough to upload your phone photos to a few random sites. Buyers expect professional photos, videos and flawless online presentation. To get the most exposure, you also need to manage your listing across multiple channels. Your Real Estate Agent will do all this for you, including coordinating with photographers and videographers to make sure your listing is top-notch.

3. Preparation

Before you sell, your home must be in the best condition possible. Your Realtor® can advise you on what repairs need to be done, and they frequently know good contractors. You may have to have inspections done before you sell, and will probably have to do repairs. A Realtor® can set up any required inspections and instruct you on how to prepare. Sometimes homeowners will take out a loan against the house to finance costly repairs, but this can’t be done while the house is on the market. A Realtor® may help assess the situation, and then wait to list it until the repairs are completed.

4. Showings

Realtors® can help sellers prepare for showings. The first impression is critical. When a potential buyer is viewing your home, the staging holds a high value. Not only do all of the repairs need to be done, yet if you still live there, the place must be kept clean and staged. This means everything from maintaining curbside appeal to the little details, like placing out a plate of cookies or laying out your best dishes in a table setting. Your home should be open and inviting, and that smells, pets and lighting must all be taken into consideration. Your Realtor® may also advise you to de-clutter certain closets and rearrange rooms. They may explain which personal touches add a “homey” look and which things detract from a potential buyer envisioning their own decor. A Realtor® can be an objective set of eyes that has the same end goal as you… a win-win!

5. Traffic Control

Realtors® can help get buyers through the doors. A Realtor® not only gets the traffic in, they know how to manage it. They can arrange and hold open houses in a way that gets as many visitors as possible. They also work with buyers so that showings are more convenient for you. This is especially important if you still live in the house. A Realtor® may also help weed through potential candidates so that you don’t waste your time with no-shows or non-serious buyers.

6. Negotiations

Realtors® know how to objectively negotiate. You may think preparing and showing your home may be stressful, but receiving offers can be difficult. The negotiations involved with the home buying/selling process can be tricky. As a seller, you want the most money possible. As a buyer, you want an appropriately priced home. An offer too low can be off-putting towards a seller. An experienced Realtor® can help you stay reasonable, without letting you take a low-ball offer either. They will also be there to navigate a multi-bid and renegotiations. Closing can be a confusing process, and there is a lot of paperwork to sign. Your Realtor® has been through this many times and can explain everything you are signing and why. If you have any questions on anything, your Realtor® is right there.

7. Geography

One key to a good agent is knowledge of the area!  Location, location, location! Realtors® know what the property values are, and have a good idea of future market fluctuations. They also know where and how to list your property for best results. Having a home listed on MLS is not enough. A good agent that is knowledgeable of the area is essential to getting the best deal on your home.


When you're selling a home, know your desired outcome. Is it the fastest sale possible regardless of price? Is it the highest sale possible, regardless of time or who buys your home? No matter your goal, a Real Estate Agent will help you achieve your goal in the swiftest, most effecient, and most effective way possible!



Courtesy of Ellen G. Shaikun, Broker Associate,  eshaikun@gmail.com



Berkshire Hathaway HomeServices, Parks and Weisberg, Realtors®

Reprinted with permission from RISMedia. ©2016. All rights reserved.


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